CANAL+
Christmas roadshow
CANAL+ Christmas roadshow: street entertainment, freestyle shows and dancers meeting the public.
Pole Communicate
360° marketing
Your product is good, but consumers have never seen or tried it.
What we do
In practice
BTL field marketing: sales activation, sampling, roadshows.
Trained brand ambassadors and qualified lead capture.
Rollout in cities and rural areas, with local relays.
How we work
Field and digital are combined in one programme, steered by KPIs set before rollout.
The Essen-Ciels methodWhat you can expect
Direct contact with your consumers, and a report of what it produced.
In pictures
Operations that used it
Related work
Where this expertise was used
International NGO
National activation and market growth
- The challenge
- Roll out an international NGO's programme nationwide, funded by an FCFA 80 million grant, with local teams and traceability requirements for the funder.
- 120Ambassadors mobilised
- 15Cities covered
- 80 M FCFAGrant managed
- RenewedGrant
Heritage brand
Urban promotional roadshow
- The challenge
- Relaunch a heritage brand with its urban audiences.
- +40 %Market share · 6 months
Next step
Compose your project around this expertise
360° marketing is already selected: add the other expertise your project needs and send it to the team.
Going further
In the same pole · Communicate