Strategy
An annual plan built around your commercial objectives.
Recurring offer
ESSEN-CIELS Performance 12
A 12-month partnership: strategy, market watch, activation, reporting, data, optimisation and sales support.
What the programme includes
Seven building blocks to make performance last.
A one-off campaign produces a result; an annual programme produces progress.
Market watch
Regular reading of the market and competition.
Activation
Field programmes deployed throughout the year.
Reporting
Regular, readable, shared reports.
Data
Field data centralised and put to use.
Optimisation
Continuous adjustments based on measurement.
Sales support
Support to turn results into opportunities.
The cycle
A cycle that repeats and improves.
- 01
Frame
Commercial objectives, priorities and KPIs for the year.
- 02
Activate
Field programmes deployed through the months.
- 03
Measure
Regular reporting and centralised data.
- 04
Optimise
Adjustments and sales support.