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Business Unit

E-RETAIL

Turn presence into sales. E-RETAIL links distribution, merchandising and in-store selling so that point-of-sale presence becomes a measurable result.

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The problem

How do you convert shelf presence into sales and understand what happens between sell-in and sell-out?

Our programme

Six levers to move from strategy to the field.

E-RETAIL links distribution, merchandising and in-store selling so that point-of-sale presence becomes a measurable result.

  • Distribution

    Organise product access to the targeted outlets.

  • Merchandising

    Shelf presence that is readable, consistent and tracked.

  • Modern trade / general trade

    Approaches adapted to large and medium-sized stores.

  • Trade marketing

    Levers designed for the retailer as much as for the shopper.

  • Sell-in / sell-out

    Track what sells through to steer supply.

  • In-store selling

    In-store teams that trigger the purchase.

Process

From scoping to measurement. Four clear steps.

Every Business Unit follows the agency’s thread: the field first, measurement during the operation, evidence at close-out.

  1. 01

    Map

    Outlets, distributors and shelf situation.

  2. 02

    Define the retail plan

    Priorities, presence standards and in-store activity.

  3. 03

    Deploy

    Teams, display material and visit-by-visit tracking.

  4. 04

    Measure and correct

    Sales review and programme adjustments.

KPIs

What we measure with you.

Example indicators. Final KPIs are agreed with you before rollout, and only figures that are actually available and validated are published.

  • Sell-in
  • Sell-out
  • In-store presence
  • Conversion

Client cases

Proof, not just promises.

Each case sets out context, objective, programme, KPIs and the results actually available.

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FAQ

Frequently asked questions.

What is the difference between trade marketing and in-store selling?

Trade marketing structures the levers with the retailer; in-store selling puts them to work in front of the shopper.

How do you track outlets?

Through documented visits and consolidated digital reporting.

Do you work across several cities?

Yes, with teams that can be mobilised across the territory depending on the programme.

Connected delivery

Works with the other Business Units.

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