Essen-CielsServices Provider

Solutions

One offer per problem, not a list of trades.

Problem → Essen-Ciels solution → programme → KPIs → result. Pick the problem you want to solve.

The five problems we solve

Every problem has its signature offer.

A strategy only creates value when it becomes presence, interaction, data and measurable results in the field.

01

The problem

Make a brand emerge.

How do you get a brand discovered, get its products tried, and turn attention into qualified contacts?

Signature offerE-ACTIVATION
Objective
Make the brand emerge.
Programme
  • Brand activation
  • Sampling
  • Road show
  • Brand ambassadors
  • Consumer experience
  • Lead generation
KPI
  • Reach
  • Contacts
  • Leads
  • Conversion
  • Visibility
See the Business Unit
02

The problem

Turn presence into sales.

How do you convert shelf presence into sales and understand what happens between sell-in and sell-out?

Signature offerE-RETAIL
Objective
Turn presence into sales.
Programme
  • Distribution
  • Merchandising
  • Modern trade / general trade
  • Trade marketing
  • Sell-in / sell-out
  • In-store selling
KPI
  • Sell-in
  • Sell-out
  • In-store presence
  • Conversion
See the Business Unit
03

The problem

Win territories.

How do you reach areas where distribution, logistics and visibility are not a given?

Signature offerE-TERRITORY
Objective
Win territories.
Programme
  • Road show
  • Rural deployment
  • Distribution
  • Relay networks
  • Prospecting
  • Territorial activation
KPI
  • Territorial coverage
  • Touchpoints reached
  • Contacts collected
  • Progress by zone
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04

The problem

Turn the field into commercial intelligence.

How do you turn what the field observes (contacts, sales, behaviour) into commercial decisions?

Signature offerE-DATA & AI
Objective
Turn the field into commercial intelligence.
Programme
  • Collection
  • CRM / CDP
  • Field data
  • Dashboards
  • Predictive analysis and AI
  • Incremental measurement
KPI
  • Data quality
  • Conversion rate
  • Qualified leads
  • Incremental impact
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05

The problem

Create experiences that produce value.

How do you design an event that produces measurable value, not just attendance?

Signature offerE-EVENTS
Objective
Create experiences that produce value.
Programme
  • Design
  • Production
  • Technical
  • Logistics
  • Activation
  • Artist management
KPI
  • Attendance
  • Leads generated
  • Engagement
  • Visibility impact
See the Business Unit

Recurring offer

ESSEN-CIELS Performance 12

When one programme is not enough: an annual partnership that links strategy, activation and measurement.

  • 01Strategy
  • 02Market watch
  • 03Activation
  • 04Reporting
  • 05Data
  • 06Optimisation
  • 07Sales support

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What is your problem? We build the programme.

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