Road show
Cross several towns or areas with a mobile programme.
Business Unit
E-TERRITORY
Win territories. E-TERRITORY organises territorial coverage: local teams, relay networks and logistics, with field tracking that makes progress visible.
The problem
How do you reach areas where distribution, logistics and visibility are not a given?
Our programme
Six levers to move from strategy to the field.
E-TERRITORY organises territorial coverage: local teams, relay networks and logistics, with field tracking that makes progress visible.
Rural deployment
Reach where conventional channels do not.
Distribution
Supply and track local points of contact.
Relay networks
Rely on trained, animated local relays.
Prospecting
Identify and qualify new outlets or customers.
Territorial activation
Adapt the activity to each territory’s realities.
Process
From scoping to measurement. Four clear steps.
Every Business Unit follows the agency’s thread: the field first, measurement during the operation, evidence at close-out.
- 01
Map
Areas, access, existing relays and logistics constraints.
- 02
Plan coverage
Routes, teams, stock and schedule.
- 03
Deploy
Fast mobilisation and GPS tracking of teams.
- 04
Consolidate
Zone-by-zone reporting and lessons for the next wave.
KPIs
What we measure with you.
Example indicators. Final KPIs are agreed with you before rollout, and only figures that are actually available and validated are published.
- Territorial coverage
- Touchpoints reached
- Contacts collected
- Progress by zone
Client cases
Proof, not just promises.
Each case sets out context, objective, programme, KPIs and the results actually available.
National activation and market growth
For an international NGO: 120 ambassadors across 15 cities, CNPS declarations and a compliance audit for an FCFA 80 million grant.
Grant renewedUrban promotional roadshow
A combined digital and field programme supported the relaunch of a heritage brand.
+40% market share in six monthsFAQ
Frequently asked questions.
Do you operate outside major cities?
Yes: rural deployment and relay networks are at the heart of the offer.
How do you track dispersed teams?
Through GPS tracking and digital reporting consolidated by zone.
Do we need a logistics partner?
Logistics is part of the programme and scoped with you from the start.
Connected delivery
Works with the other Business Units.
- E-ACTIVATION
Make the brand emerge.
How do you get a brand discovered, get its products tried, and turn attention into qualified contacts?
Discover - E-RETAIL
Turn presence into sales.
How do you convert shelf presence into sales and understand what happens between sell-in and sell-out?
Discover - E-DATA & AI
Turn the field into commercial intelligence.
How do you turn what the field observes (contacts, sales, behaviour) into commercial decisions?
Discover
Talk to an expert
Let’s build your programme.
Describe your problem: we reply with a clear scope.