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Business Unit

E-ACTIVATION

Make the brand emerge. E-ACTIVATION designs direct-to-consumer programmes: brand presence, product trial, trained ambassadors and lead capture, steered by KPIs defined before rollout.

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The problem

How do you get a brand discovered, get its products tried, and turn attention into qualified contacts?

Our programme

Six levers to move from strategy to the field.

E-ACTIVATION designs direct-to-consumer programmes: brand presence, product trial, trained ambassadors and lead capture, steered by KPIs defined before rollout.

  • Brand activation

    Brand touchpoints built to be seen, understood and remembered.

  • Sampling

    Get the product tried in the right place by the right audience.

  • Road show

    A travelling presence that goes to the audience.

  • Brand ambassadors

    Teams mobilised through TalentPool, trained and tracked in the field.

  • Consumer experience

    Interactions designed to build preference, not just visibility.

  • Lead generation

    Capture, qualify and hand over the contacts gathered in the field.

Process

From scoping to measurement. Four clear steps.

Every Business Unit follows the agency’s thread: the field first, measurement during the operation, evidence at close-out.

  1. 01

    Diagnose

    Brand, target, competitive context and commercial goal.

  2. 02

    Design the programme

    Format, venues, teams, materials, budget and schedule.

  3. 03

    Activate

    Field rollout with GPS tracking and digital reporting.

  4. 04

    Measure and optimise

    KPI review and adjustments during and after the operation.

KPIs

What we measure with you.

Example indicators. Final KPIs are agreed with you before rollout, and only figures that are actually available and validated are published.

  • Reach
  • Contacts
  • Leads
  • Conversion
  • Visibility

Client cases

Proof, not just promises.

Each case sets out context, objective, programme, KPIs and the results actually available.

Field · GESCOFI

National activation and market growth

For an international NGO: 120 ambassadors across 15 cities, CNPS declarations and a compliance audit for an FCFA 80 million grant.

Grant renewed
360° Marketing · BTL

Urban promotional roadshow

A combined digital and field programme supported the relaunch of a heritage brand.

+40% market share in six months
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Related capabilities

Advisory, media and communications.

  • Strategic marketing

    Brand audits, competitive positioning, KPI objectives and long-term roadmaps.

  • BTL field marketing

    Sales activation, sampling, roadshows and outsourced sales teams to grow visibility and sales in the field.

  • ATL campaigns

    Planning and media buying across television, radio and print for broad awareness campaigns.

  • Inbound marketing

    Content, blogs, SEO, social media, SEA, SMO and GEO to attract customers around their real needs.

  • Event marketing

    End-to-end trade shows, conferences, launches, festivals and private events, including staging, safety and logistics.

  • Branding and communications

    Creation and stewardship of visual identity, storytelling, public relations and brand strategy.

  • Integrated distribution

    Distribution-channel planning, point-of-sale merchandising and retail-shelf visibility checks.

FAQ

Frequently asked questions.

How do you measure a field activation?

KPIs (reach, contacts, leads, conversion) are set at scoping, collected during the operation and reported in a dedicated report.

Who runs the programmes?

Ambassadors mobilised through TalentPool, trained beforehand and supervised by a project lead.

Can activation be combined with other units?

Yes: Retail, Territory, Data & AI and Events can join the same delivery plan.

Connected delivery

Works with the other Business Units.

Talk to an expert

Let’s build your programme.

Describe your problem: we reply with a clear scope.

Build my programme