Heritage brand
Urban promotional roadshow
- The challenge
- Relaunch a heritage brand with its urban audiences.
- +40 %Market share · 6 months
Pole Communicate
Marketing
You spend on communication without knowing who you are talking to or what it returns.
What we do
In practice
Strategic marketing: brand audit, competitive positioning, KPI targets, roadmap.
ATL campaigns: planning and media buying across TV, radio and print.
Distribution: channels, point-of-sale merchandising, shelf-visibility checks.
How we work
A diagnostic, workshops with your team, then a business case that sets goals, budget and schedule before any spend.
The Essen-Ciels methodWhat you can expect
Marketing decisions made against written goals, and tracked.
Related work
Where this expertise was used
Next step
Compose your project around this expertise
Marketing is already selected: add the other expertise your project needs and send it to the team.
Going further
In the same pole · Communicate