GPS oversight
See team progress and consolidate field reports.
Our method
Seven steps. Clear oversight through close-out.
From diagnosis to archiving, every engagement follows the same thread: goals, ownership, indicators and evidence.
The ESSEN-CIELS method
A concrete deliverable at every step.
From the first audit to commercial follow-up, every step produces a precise document or result.
- 01DeliverableAudit and context review
Diagnosis
Understand the brand, the market and the real problem.
- 02DeliverableStrategic plan and KPI targets
Strategy
Choose objectives, targets and priorities.
- 03DeliverableCosted rollout plan
Programme design
Design the programme: teams, materials, schedule, budget.
- 04DeliverableExecuted, documented operation
Activation
Deploy in the field with trained, tracked teams.
- 05DeliverableDashboard and reporting
Measurement
Collect and read results continuously.
- 06DeliverableImprovement recommendations
Optimisation
Correct and improve based on what measurement reveals.
- 07DeliverableLong-term commercial follow-up
Ongoing support
Stay alongside you to build on and repeat what works.
A clear client journey
One thread from the first meeting to close-out.
Scroll through the four phases of an Essen-Ciels engagement.
Designaudit and strategy
- A rapid review of the marketing, digital or financial situation.
- Creative workshops with the team to shape the solution together.
- A detailed business case covering KPIs, budget and schedule.
Deliveryagile execution
- TalentPool mobilizes suitable field staff in under 24 hours.
- Fast team onboarding through e-learning modules.
- Real-time field tracking through GPS and digital reporting.
AmplificationROI measurement
- Live photo and video content for social channels.
- Digital Impact Tracker for engagement, conversion and ROI.
- Weekly and monthly data-driven reports.
Archivingclose-out
- Secure archiving in the cloud or on physical media.
- A certified report with GESCOFI financial reporting for funders.
- Adding the approved client case to the project library.
Field mobilisation
Teams prepared before day one.
TalentPool is described as a way to mobilise suitable resources in under 24 hours. The profile refers to a network of more than 700 temporary resources, supported by accelerated e-learning.
700+
temporary field resources across the country
Tracking and amplification
Oversight continues while the work is live.
Digital tracking records activity and helps the team adjust the programme while it is underway.
Digital Impact Tracker
Track the engagement, conversion and ROI measures defined for the assignment.
Regular reporting
Weekly and monthly data-driven reports keep results available for review.
Archiving and close-out
A project closes with accessible evidence.
Records are archived in the cloud or on physical media. The certified final report can include GESCOFI financial reporting for funders, after which an approved case can join the project library.
Explore selected operations