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Business Unit

E-DATA & AI

Turn the field into commercial intelligence. E-DATA & AI collects, structures and analyses field data, then makes it available as dashboards, scoring and predictive analysis.

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The problem

How do you turn what the field observes (contacts, sales, behaviour) into commercial decisions?

Our programme

Six levers to move from strategy to the field.

E-DATA & AI collects, structures and analyses field data, then makes it available as dashboards, scoring and predictive analysis.

  • Collection

    Reliable field collection tools that are simple for teams.

  • CRM / CDP

    Centralise contacts and histories so they can be used.

  • Field data

    Turn observations into comparable data.

  • Dashboards

    Readable, up-to-date indicators shared with your teams.

  • Predictive analysis and AI

    Anticipate, prioritise and automate where it creates value.

  • Incremental measurement

    Isolate what the programme actually contributed.

Process

From scoping to measurement. Four clear steps.

Every Business Unit follows the agency’s thread: the field first, measurement during the operation, evidence at close-out.

  1. 01

    Scope the sources

    Objective, available data and current tools.

  2. 02

    Structure

    Data model, collection and centralisation.

  3. 03

    Visualise

    Dashboards and reports for decision-makers.

  4. 04

    Optimise

    Analysis, recommendations and continuous improvement.

KPIs

What we measure with you.

Example indicators. Final KPIs are agreed with you before rollout, and only figures that are actually available and validated are published.

  • Data quality
  • Conversion rate
  • Qualified leads
  • Incremental impact

Client cases

Proof, not just promises.

Each case sets out context, objective, programme, KPIs and the results actually available.

Have a similar problem? Let’s talk.

Related capabilities

Digital infrastructure and assets.

  • Digital infrastructure

    Secure VPS hosting, SSL certificates, DDoS protection and an AI agent for maintenance, updates and security optimization.

  • Websites and e-commerce

    Showcase websites and transactional platforms with modern UI and UX.

  • Landing pages and display

    Campaign landing pages and display banners built for performance.

  • Visual design and production

    Posters, print, social content and video editing combining human craft and generative AI.

  • Digital as a Service

    Managed services, backups, SEO, software updates and technology monitoring without an in-house CIO.

FAQ

Frequently asked questions.

Do we need a CRM already?

No: the data diagnostic starts from your current sources and tools.

What does digital infrastructure cover?

Secure VPS hosting, websites, landing pages and technical follow-up, described below.

How do we start?

With a data diagnostic request: sources, objective and current tools.

Connected delivery

Works with the other Business Units.

Talk to an expert

Let’s build your programme.

Describe your problem: we reply with a clear scope.

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